SUCCESS LAB
This is where clarity becomes creation.
Through the X-Factor Method, we shape your unique advantage into golden experiences—designed to distinguish, connect, & endure.
X-Factor Method Frameworks
X Factor Compass
A strategic North Star for designing distinctive, impactful experiences
BRAND GEM
A living guidebook for uncovering and expressing your X-Factor
S.P.I.N.E. Design Method
A multidimensional design framework for creating strategic, cohesive experiences.
Instagram Content Prompt Ideas
Never run out of post ideas that attract your audience, boost engagement, and grow your visibility online.
Email Welcome Series Template
Start building relationships with your new subscribers, creating trust that turns casual readers into loyal buyers.
Quick & Easy SEO Wins
Discover simple strategies to help people find you without ads, bringing steady traffic and warm leads daily.
X Factor Compass
A strategic North Star for designing distinctive, impactful experiences
BRAND GEM
A living guidebook for uncovering and expressing your X-Factor
S.P.I.N.E. Design Method
A multidimensional design framework for creating strategic, cohesive experiences.
About the Founder
With over 20 years in the events & entertainment industries, I’ve spent my career designing experiences that spark joy & meaningful connection — producing creative festival zones & VIP activations as well as enhancing thousands of live events through my company, Catalyst Arts.
The pandemic’s sudden halt gifted me time to explore the creative fields I’d been curious about for years. What started as a treasure hunt through online business, experiential marketing, & immersive media led me to experience design—a field that immediately felt like home.
I dove in headfirst: reading voraciously & joining the WXO (World Experience Organization) to collaborate with fellow X innovators. I deepened this study through experience strategy certification with Stone Mantel & training at the College of Extraordinary Experiences (at a castle in Poland) & crystallized my own frameworks into what became the X-Factor method.
Now based in California Wine Country, I bring it all together through X Factor Lab — helping businesses identify what makes them exceptional and craft experiences that genuinely stand out.
3 Ways to Work Together Inside the Success Lab
From tools and templates to proven strategies, Vertex equips you to create, sell, and scale so your dream business actually takes off.
Strategy Sessions
Clarify Your Position + Define Your Differentiation Edge
The Experience Edge Mastermind
3 month cohort
Claim Your Advantage + Design Your Signature Experiences
X-Factor Intensives
Coming Soon
Accelerate Execution + Bring It to Life Fast
STRATEGY SESSIONS
Most strategy sessions are open-ended conversations with fuzzy outcomes.
These aren’t.
Each session inside the X-Factor Method is structured to produce a clear, tangible result—an artifact you can actually use.
These one-off sessions are designed for people who:
- Don’t want more theory or endless exploration
- Aren’t ready for a longer (expensive) engagement
- But do want a decisive shift & real forward momentum
You come in with a real objective. We work through a clear process.
You leave with something concrete—& a clear next move.
X-Factor Positioning Session
Get tailored guidance and done-for-you solutions to launch and grow your online business with confidence.
You leave with:
- Golden Experience Vision
- Current → Desired Position Map
- Clear next moves
Experiential Marketing Strategy Session
EXPERIENTIAL MARKETING STRATEGY SESSION
When digital is crowded, this is where you stand out
For events, activations, and real-world moments that need to engage & convert
Whether you’re planning something specific or defining how you show up experientially
You leave with:
- A clear experiential concept
- Interaction + invitation structure
- A simple, usable playbook
Choose Your Depth
90-Min Strategy Session
Clarify Your Position + Define Your Differentiation Edge
- Clarify your business objective for the experience
- Design the core interaction + invitation
- Shape a clear experiential concept tied to your use case
- Light narrative framing to guide the moment
$333
A clear, actionable concept you can implement right away
3-Hour Intensive
Deeper. Layered. Designed to perform.
- Expanded alignment around goals, positioning + context
- Full S.P.I.N.E. experience design framework applied
- Symbols: visual + emotional cues
- Integration follow-ups included
- Everything in the 90-min, amplified
$1,300
Includes integration follow-ups