SUCCESS LAB
The X-FACTOR METHOD™
We help brands identify, design, & refine a portfolio of Defining Experiences that become lasting strategic assets, deepen differentiation, & build enduring competitive advantage. Because great brands aren’t defined by everything they do. They’re defined by the experiences only they can create.
X-Factor Method Frameworks
X Factor Compass
A strategic North Star for designing distinctive, impactful experiences
BRAND GEM
A living guidebook for uncovering and expressing your X-Factor
S.P.I.N.E. Design Method
A multidimensional design framework for creating strategic, cohesive experiences.
About Audette
For more than 20 years, I’ve worked at the intersection of creativity, entertainment, & live experiences, designing festival activations, VIP environments, & experiential entertainment that has enhanced thousands of events through my company, Catalyst Arts.
Over those years, one question kept following me:
What creates that elusive je ne sais quoi that makes an experience feel truly alive rather than merely well executed?
That question eventually led me to the field of experience design, where I found language & strategy for ideas I’d been intuitively exploring for years. I immersed myself in the discipline through the World Experience Organization (WXO), the College of Extraordinary Experiences in Poland, & an experience strategy certification with Stone Mantel.
Experience design gave me a language for ideas I’d been exploring for years. My contribution was weaving together disciplines that rarely intersect: live experience production, symbolic storytelling, experiential psychology, & strategic branding. Their convergence became The X-Factor Method™
Today, through X-Factor Lab, I help visionary founders, brands, & creatives discover what makes them truly distinctive & transform that advantage into defining experiences that build reputation, deepen connection, & create lasting competitive advantage.
Shall we connect on LinkedIn?
Ways to Work Together
Before you design what’s next, you need clarity about what matters most. Whether you’re defining what makes your brand distinct, creating a defining experience, or strengthening the experiences you already offer, there’s a Strategy Session designed to help you move forward with confidence. Choose the STRATEGY SESSION based on the area where you want the greatest breakthrough.
X Positioning Session
Clarify your unique position & how to claim it
GOLD Touchpoint Design Session
Elevate one event or customer touchpoint into a delightful competitive advantage.
Experiential Marketing Strategy Session
Bring your brand to life through distinctive experiential marketing.
STRATEGY SESSIONS
Most strategy sessions are open-ended conversations with fuzzy outcomes.
These aren’t.
Each session inside the X-Factor Method is structured to produce a clear, tangible result—an artifact you can actually use.
These one-off sessions are designed for people who:
- Don’t want more theory or endless exploration
- Aren’t ready for a longer (expensive) engagement
- But do want a decisive shift & real forward momentum
You come in with a real objective. We work through a clear process.
You leave with something concrete—& a clear next move.
X-Factor Positioning Session
Get tailored guidance and done-for-you solutions to launch and grow your online business with confidence.
You leave with:
- Golden Experience Vision
- Current → Desired Position Map
- Clear next moves
Experiential Marketing Strategy Session
EXPERIENTIAL MARKETING STRATEGY SESSION
When digital is crowded, this is where you stand out
For events, activations, and real-world moments that need to engage & convert
Whether you’re planning something specific or defining how you show up experientially
You leave with:
- A clear experiential concept
- Interaction + invitation structure
- A simple, usable playbook
Choose Your Depth
90-Min Strategy Session
Clarify Your Position + Define Your Differentiation Edge
- Clarify your business objective for the experience
- Design the core interaction + invitation
- Shape a clear experiential concept tied to your use case
- Light narrative framing to guide the moment
$333
A clear, actionable concept you can implement right away
3-Hour Intensive
Deeper. Layered. Designed to perform.
- Expanded alignment around goals, positioning + context
- Full S.P.I.N.E. experience design framework applied
- Symbols: visual + emotional cues
- Integration follow-ups included
- Everything in the 90-min, amplified
$1,300
Includes integration follow-ups